Free planning worksheet
Second-Purchase Scorecard
Forty yes-or-no checks across the ten dimensions the paid Diagnostic uses. Answer from what you know about your own store. It takes about ten minutes.
It is a planning worksheet, not an account audit. Everything runs in your browser and nothing you enter is sent anywhere or saved. Answer "Don't know" when you are unsure: it is left out of the score instead of counted as zero.
0 of 0 points answered
Answer a few checks to see where to start.
Reading your result
Start with your lowest dimensions
These are internal working bands, not industry benchmarks, and they only apply once every check is answered.
85–100
Strong lifecycle system. Focus on testing and advanced economics.
Strong lifecycle system. Focus on testing and advanced economics.
70–84
Solid foundation with real second-purchase opportunities.
Solid foundation with real second-purchase opportunities.
50–69
Functional but fragmented. Prioritize a few high-leverage repairs.
Functional but fragmented. Prioritize a few high-leverage repairs.
Below 50
Major gaps. Fix foundations before anything advanced.
Major gaps. Fix foundations before anything advanced.
Want the evidence, not just your own answers?
The 48-Hour Second-Purchase Diagnostic scores your store from real evidence, ranks three findings and gives you a 30-day plan. USD 750 for one store.